Automobile giant company Compete in Truck Indonesian Market

Competition commercial vehicle Homeland apparently no less fierce than passenger vehicles. Although the players in this segment, especially trucks fairly little, but they were all fighting to be the market leader.Based on data from the Indonesian Automotive Industry Association (Gaikindo), total vehicle sales of 1.1 million units last year, 34 percent comes from the commercial segment.For the light truck segment (category 2), inhabited by four players namely Hino (Dutro), Isuzu (Elf), Mitsubishi (Colt), and Toyota (Dyna). Leader in this segment is a Colt, Elf, Dyna, and Dutro. The light truck sales in 2012 reached 111 174 units.In the medium truck segment (category 3) is filled by Hino (Ranger), Mitsubishi (Giga), and Nissan (UD Trucks). Ranger is able to become the market leader, followed by Fuso and UD Trucks. Total sales last year through 34 769 units.Whereas in the heavy truck segment (category 3) are occupied by European brands such as Man, Volvo, and Renault."This segment is not a lot of players have not been coordinated and neat for sale at Gaikindo. For Hino, our plan will come into play with Profia launch," said Santiko Ward, Sales Promotion Director PT Hino Motors Sales Indonesia, Saturday, April 13, 2013.According Santiko, the commercial vehicle market (trucks) are very dependent on the conditions perekonominan. He pointed out that the market segments in 3 categories (heavy trucks) dropped dramatically when the new stone business started sluggish in the last year."So, the situation on the sale of the business will determine the vehicle that was used for their operations," he said.Character of the commercial vehicle market in contrast to the passenger. The truck manufacturers are not aggressive to launch a new model design or conduct refresher. "Instead, they put forward the changes in terms of engine (power) needs of businesses," he said.Master the MarketsSantiko said last year, the new Hino able to become market leader in the medium truck category, with sales of 19 537 units. "In the light truck category we have led the market, because Dutro only sold 14 468 units in 2013. But in the future we will focus on here, given the potential is quite large," he said.Positive trend Hino already beginning to be felt in the first quarter (January-March) 2013. 34 110 units with a total market, their sales of 4,660 units pack (light trucks) and 3,600 units (medium trucks)."Total market the first quarter of this year edged than 2012 (33.790 units). However, we remain optimistic that the target of 40 thousand units by the end of the year can be met," he said.Hino penetration dominate the market in addition to releasing a new product, the new engine thrust comman rail diesel in 6X2 and 4X2 type (truck cargo). The Japanese manufacturer also improve after-sales service by adding outlets from 135 last year to 150.Then if Hino is able to be 'king' truck Indonesia? Let's wait.

source : http://www.topberita.com